What is backlink and why it is so important for site promotion?

Everyday more and more people are using the search engine such as Google or Yahoo to find information they are looking for. On the flip side of it, as a content provider or webmaster are trying so hard to get people come to their sites through search engine.
One of the most important question for the content provider (webmaster) is that how to get a better rank on the search engine? The better ranks mean better chance for people to see it. The more traffic coming to the sites are converted to better sales and better profit (via banner click, Adsense etc.).
In order for search engine to rank the search result in specific keywords. Search engine need to know who is a star on this particular keyword. Most of the search engine especially Google are using combination of algorithm to decide which page should rank better. While we are never knows for sure what are combinations of Google algorithm will be used. One important fact remains, the more website links to your sites, means the more important you are. And the links from other websites to your sites this is called “Back Links”.
“Back Links” also known as one-way link. Meaning if someone links from their site to your. On your site you must not have any link back to them. If you have this will be called as “reciprocal links” which search engine give a very low weight on this.
The Back Links on from different size search engine value it different. If you are getting the back links from the popular sites in some case it is weight more than getting thousands of back links from the brand new sites. One of the important factor of the back links is anchor text. It is true that more back links you have the important you are. But when people are searching on the search engine on particular term. Search engine need to consider how relevance is search term comparing to your site. By knowing this not only search engine like Google will take a look at your site and decided whether or not it is relevance to the search term. Search engine will also consider the Anchor text from the back links that link to your site as well.
Anchor text is text that shows on the HTML page that intended for people to click on and go to another page.
One of the reason why the back links is important is that, the back link would give your site a better search result position in long run. And naturally, So if you want to make your sites for years to come you better start getting more back links to your site. One way that considering to be a white-hat in moving up the rank in Search engine is to write more articles (just like this one) And submit to various article directory.

Thank you for this article from www.kravitives.com